Guide Informs Shoppers of 'Faith-Friendly' Companies

faithdrivenconsumerguideRaleigh, NC  — Faith Driven Consumer, a nonprofit organization connecting Christian consumers with faith-compatible companies, is releasing its 2013 Faith Driven Consumer Christmas Guide, empowering more than 46 million faith-driven consumers across the nation to match their wallets to their worldview. The guide enables Christians to shop with brands that are most compatible with their values, and ranks 43 major holiday retailers according to their sensitivity to the faith-driven worldview.

“Faith Driven Consumer’s 2013 Christmas Guide is the single best resource for Christian consumers who care about spending their hard-earned dollars with companies that respect their beliefs and values,” said Chris Stone, Founder of Faith Driven Consumer. “This rapidly emerging and economically powerful market segment of more than 46 million people are consumers who care deeply about whether the companies they actively shop with welcome their worldview.”

With more than $602 billion in projected sales up for grabs this Christmas season, Christian consumers have an unparalleled opportunity to support companies that are friendly to their faith. Companies that are successful in attracting this market segment, representing 15 percent of the US population and spending more than $1.75 trillion annually, will garner untold billions in sales.

The 2013 Faith Driven Consumer Christmas Guide offers detailed reviews of 43 different companies, with DaySpring, Hobby Lobby, Bed Bath & Beyond, Belk, Foot Locker, Kohl’s, Lowe’s, and Michaels placing in the top eight. This easy-to-use, downloadable guide ranks companies according to their business practices based on a set of criteria developed by Faith Driven Consumer. Research shows that 81 percent of this 46 million market segment will switch brands when they discover that a retailer is incompatible with their worldview. It also finds that 64 percent of Faith Driven Consumers are currently looking for more faith-friendly shopping options. 

 See for further details on the 2013 Faith Driven Consumer Christmas Guide and to learn more about Faith Driven Consumer.