Media Gives More Coverage For Bao Bao Than March for Life

Marchforlife2014If American's depended solely on the mainstream media and most of the cable news networks for news, one would find little mention that thousands of pro-life advocates gathered in Washington, D.C. January 22 for the 41st annual March for Life. The march marks the anniversary of the Roe v. Wade Supreme Court decision legalizing abortion in 1973.

According to The Media Research Center, thousands of people protesting the legal killings of 55 million babies in recent decades was no match for  “Bao Bao,” the newest panda cub at the National Zoo in Washington. MRC reports 46 seconds was dedicated to covering the March for Life compared to Bao Bao who received 4 minutes and 46 seconds.

"The panda, an animal, got six times more as much as the March for Life," said Dan Gainor, vice president of business and culture of the Media Research Center. "That's one animal, not 55 million human beings."

Gainor does concede the coverage is up over last year. In 2013 the networks assigned seventeen seconds to the pro-life event. He believes freezing temperatures played a role in story assignments because news operations have a large appetitue for weather related stories.

"The only reason the March for Life got this much coverage is because it was 10 degrees and people were out there marching," said Gainor. "God bless them for doing it. They made a point. The fact they were there on a day that cold probably convinced some people that it was news worthy. That is hard to do because journalists are typically on the other side of the abortion issue."

In 2013 there were 87 abortion clinics closed, a record number since 1973. This year several abortion clinics have already closed. More and more pro-life legislation is being passed by the state legislatures.