- Category: U.S.
- Published on Monday, 01 December 2014 15:56
- Written by CUB BUENNING, Christian Press
With the “Black Friday” holiday shopping frenzy over, many diehard shoppers have anxiously anticipated “Cyber Monday” — the day shoppers look for bargains online.
While most think that all of the best deals are only available in brick and mortar buildings on the day after Thanksgiving, Monday just may have some surprises “in store.” With retailers like Amazon, GameStop, Staples and Sears diving big into the online carnival, even more stores are sure to roll back prices even more on some of their most popular items.
“Cyber Monday is always popular with those that choose to buy online,” said Bill Martin, owner of ShopperTrak, an in-store shopping analytical service.
The figures coming out of the big four-day holiday shopping fest are down for the second consecutive year. While the number of people shopping dropped 5.2 percent, retailers are not worried, but rather look to bounce back with strong early figures due to an influx of cyber-shoppers pouring onto their websites to make digital purchases.
While the original focus of most Cyber-Monday deals is centered on the technological world, the scope of the deals has changed over the past couple years. Household appliances and clothes are the two areas that have seen the largest increase in cyber sales.
Industry leaders maintain that one million more dollars are spent on Monday’s deals than those from the infamous Black Friday sales.
Retail expert Anne D’Innocenzio states that the numbers after Monday may actually be down. However, there is good reason that should still benefit both the consumer and the retailer.
“It’s not going to just be Cyber Monday,” mentioned D’Innocenzio. “It’s going to be ‘Cyber Week’ and there have been cyber deals all along.”
Many retailers began their online deals weeks before the Thanksgiving holiday, giving the most crafty of digital shoppers the opportunity to beat the rush of Black Friday.
Spending over the four-day holiday was down a whopping 11 percent.